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COLMAN International

COLMAN
עברית
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Creative Thinking: A Workshop for Entrepreneurs

Course Description

Based on 17 years of research, mentoring, instruction in academia and working with the leading firms in Israel, this course offers a comprehensive toolbox of theory, practice, creativity, and innovation. The program teaches participants the tools, techniques, attitudes, and behaviors that are critical to creative and problem-solving teamwork. It also teaches the participants to be passionate for their work, to identify opportunities, to improve teamwork, to generate new value, and to strengthen the proposed solutions. Using creativity and creating creative fluency to emerge from difficult and constrained creative conditions. This program offers students a creative toolbox that can change the way they think and take decisions and has proven to be successful and some even say “a game changer”.

Syllabus Overview

The duration of the course is 5 full days and 1 half day (45 hours total). Each day focuses on a different topic:

Day 1: Introduction to Innovation, creativity, and entrepreneurship. Automatic Drawing technique. “Digital” case study. Analytical tools for defining a need

Day 2: Guided Imaginary and automatic writing. Ideation methodologies

Day 3: 5 Creative and design thinking. Study cases of “Whirlpool” and “Walmart”

Day 4: Blue Ocean Strategy and Value proposition. Study case “Michelin” and “Yellow tale”

Day 5: Fund raising, VC’s Business Plan. Value MATRIX

Day 6: Tour of the Israeli industry

LEARNING OUTCOME ​

Students will gain the skills and theoretical knowledge to stay competitive in today’s work environment in which understanding the ecosystem of creativity at multiple levels is critical. Through this course, students will gain tools, techniques, attitudes, and behaviors that are critical to creative and problem-solving teamwork. Through the various teaching methods employed, students will enhance their creative toolbox necessary as an entrepreneur and strengthen their skills as innovative managers and leaders.

More information

Contact the Office for International Academic Affairs for more information about the program and registration for the next session. Courses are offered both on a regular basis for individual registration and tailor made in collaboration with the requesting organization/institution.