Course Description
Based on 17 years of research, mentoring, instruction in academia and working with the leading firms in Israel, this course offers a comprehensive toolbox of theory, practice, creativity, and innovation. The program teaches participants the tools, techniques, attitudes, and behaviors that are critical to creative and problem-solving teamwork. It also teaches the participants to be passionate for their work, to identify opportunities, to improve teamwork, to generate new value, and to strengthen the proposed solutions. Using creativity and creating creative fluency to emerge from difficult and constrained creative conditions. This program offers students a creative toolbox that can change the way they think and take decisions and has proven to be successful and some even say “a game changer”.
Syllabus Overview
Day 1: Introduction to Innovation, creativity, and entrepreneurship. Automatic Drawing technique. “Digital” case study. Analytical tools for defining a need
Day 2: Guided Imaginary and automatic writing. Ideation methodologies
Day 3: 5 Creative and design thinking. Study cases of “Whirlpool” and “Walmart”
Day 4: Blue Ocean Strategy and Value proposition. Study case “Michelin” and “Yellow tale”
Day 5: Fund raising, VC’s Business Plan. Value MATRIX
Day 6: Tour of the Israeli industry
LEARNING OUTCOME
Teaching Faculty
Guest lecturers
Eyal Shavit
Eyal Shavit is an accountant (Tel Aviv University) an experienced CFO, entrepreneur, director in public and private companies and financing expert. Track record of building strategies and implementing profitable growth, Expert in developing & revitalizing businesses, financing businesses and capital raising. He is a mentor in the MA accelerator at the school of design and innovation.
Tal Freiman
Tal holds a master’s degree in Economics & Business Administration from the Hebrew University in Jerusalem and a BA from the Tel Aviv University. Between 1996-1998 he was a project manager at POC – one of the leading strategic planning firms in Israel. Between 1999-2005 he worked in Partner LTD. His last position was Strategic Department Manager. In 2005 Tal founded his own Strategic Planning Business and started consulting to some of the leading firms in the Israeli market, among them Mrs. Raya Strauss Bendror in the social philanthropic field in Israel. Tal lectures courses on Strategy in the MA program in the school of Design and Innovation.
